The first step is making sure you are sending a clear, concise, and cohesive look. Once we were able to get the new logo we spent time matching images to the look and feel and put the star in for more on-brand images and left it out on others. They were using a Wix.com website which was very quick to update, however, we noticed the mobile version had some inconsistencies. So WE fixed them!
The main part of our work was establishing a new way of posting social media. Using themed days and a mix of premium photos, branded premium photos, and photos with Jamie and/or his clients. Our goal was to show consistent activity while reaching out to get more engagement. Sometimes time is what we need but towards the end of the month people were beginning to catch on!
- Get the same reach prior to Covid-19 times.
- Introduce a new look.
- Be consistent on posting activity
- Complete an A/B Facebook advertising test run.
- Create an in-depth Social Media Guide.