Promote Local: Love Created 14 Spice
More Than Salt and Pepper
Salt and pepper have their limits. Mik German had met and passed those limits while working in a restaurant kitchen specializing in steaks and burgers. After 25 years in the restaurant industry, he was tired of these old standbys. Because food is love, this boredom could not stand. Love created 14 Spice.
Originally designed to be an alternative to salt and pepper for steaks and burgers, 14 Spice was created to stand out. The sweet and savory combination is designed to create layers of flavor. Reading reviews on 14 Spice’s website is more like a How-To list on how this product can and should be used. There is a Magic 8 Ball on the site in case you are in possession of 14 Spice, but not ideas for dinner. Give ‘er a shake and learn that you can put it on sweet corn!
Home Chefs Coming Through
While many businesses have suffered under the crippling restrictions of Covid-19, the same cannot be said for 14 Spice. More people are cooking at home and have more time to try new things. As folks discovered 14 Spice through word of mouth, they could easily find the product online. 14 Spice’s site offers free shipping on orders over $24, which is the price of four 5.5 oz bottles. Now 14 Spice can be given to friends and family as gifts, thus spreading the love. The site also lists stores and restaurants where 14 Spice can be scored.
Coming from a restaurant background it was important to create a relationship with restaurants. Mik sends out up samples to up to 100 restaurants a year. This tactic gets his product in the door and promotes word of mouth advertising. Not only were several restaurants willing to sell bottles of the product, but also feature menu items using 14 Spice. Check out 14 Spice’s site to see where you can try some of these dishes.
Food Is Love
Fans have loved this blend for a decade and have helped break it out of its steak and burger beginnings. One day more varieties may be available for retail, but right now it’s all about spreading the #FoodIsLove message with 14 Spice. The goal is to get this magic blend into more homes, restaurants, and on top of more bowls of mac & cheese. It really is good on everything, #FilthyGood #14Spice
Enjoying our blog series? Once a month we support local businesses whether they are a client or not. Read last month’s blog about Falling Knife Brewing Company!